Privacy Policy
OUR COMMITMENT
Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.
It’s important that you know what personal information Platform Live ltd trading as Siren (known here as “we” or “PL”) collects about you, and how we use it.
We’ve done our best to make our explanations short and easy to understand. But, if you’d like further information, or have any questions, please contact us using the details in the ‘Contact’ section below.
If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.
PRIVACY NOTICE
Our Privacy Notice has been designed with you in mind. How the notice applies to you will depend on the way in which you interact with us.
When you purchase a ticket to one of our events, we will use the information you provide us to fulfil our obligations to you in delivering that service. In some cases we may also use this data for specific purposes such as to keep you up to date about other events that may be of interest to you.
When you browse our sites, we use cookies to tailor your experience and hopefully provide you with a seamless experience.
Your choices and rights under each scenario are explained in more detail below.
What information we have and where we collect it from.
We collect and store different types of information about you when you create an account, buy tickets, contact us, and use our websites, apps and social media.
How we use your information
We collect and use your information for various reasons such as helping you get into the shows, sharing news, for marketing and as otherwise required by law.
Who we share information with.
We may share your information with our Event Partner(s) – such as the artist, promoter, record label, team or venue – as well as other third parties associated with the service provided.
Your choices and rights.
Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you and to contact us at any time to request your data be removed.
How we look after your information.
We’re always taking steps to make sure your information is protected and to delete it securely when we no longer need it.
Questions and feedback.
If you have any questions or feedback about this notice, or how we handle your information, get in touch with us. Contact details are provided at the bottom of this page.
What Information We Have & Where We Get It
When you purchase a product from us (such as a ticket, or merchandise), we will collect your contact and billing information.
When you purchase tickets to one of our events, or an event for which we are a co-promoter, we will receive your information from ticket agents used to sell tickets for our promoted and co-promoted events, or the venues we hire to put on the event. This includes your name, contact details and ticket purchase information, such as number of tickets bought and seat number(s).
When you attend one of our events, we may collect your information via (i) video surveillance cameras (we use signs where such cameras are used), (ii) from our free Wifi (if you register to use it) and, if available, via cashless payment wristbands which can be used to access events and to make purchases onsite at the event.
When you use our websites or apps, we collect information such as the browser and device you’re using, your IP address, your location, the site you came from, what you did and didn’t use our site/app for, or the site you visit when you leave us.
When you use a social media feature within our website or apps, and you post to social media platforms, the social media site will provide us with some information about you.
If you have accessibility requirements, we want to make sure you have the best experience when attending events. To do this, we need to collect details of your requirements (which may involve you providing information about your mental or physical health).
We use suppliers who collate location and demographic data which assists us in better personalising our services to you.
If you’d prefer that we do not do this, see the ‘Your Rights & Choices’ section below.
How We Use Your Information & Why
This section explains how we use your information and the legal basis on which we use it.
1. For the performance of our contract with you
We use your information when you enter into a contract with us (for example to buy merchandise or a ticket) so we can:
process your order
take payment, and
provide you with customer support.
2. For our legitimate business interests
To conduct market research and analysis which helps improve and customise our products and services.
For our marketing purposes, unless your consent is required for such marketing (see section 3 below).
To send you customer service emails including booking confirmations and event reminders.
To prevent or detect unlawful behaviour, to protect or enforce our legal rights or as otherwise permitted by law. For example, making sure tickets get into the hands of real fans. As such, we may use your information to prevent ticket touting, misuse of our intellectual property (e.g. our or our Event Partner’s brands), fraud, or other crimes.
To create a profile about you to help us personalise our services to you. For example, if you purchase tickets to specific events and you have consented to our marketing, we may contact you from time to time with information about other similar events we think you might be interested in.
To ensure the security of our and our Event Partners’ operations.
Where you’ve given your consent
To contact you with information or offers regarding our upcoming events, products or services – this may be via email, via push and web notifications, via SMS, or social media platforms. You can change your marketing preferences at any time, see “Your choices and rights” section below.
To deliver tailored advertising and marketing communications on our websites and apps.
Who We Share Your Data With & Why
Within the family of companies who provide services for us such as marketing, profiling, reporting and technical support.
Our third-party service providers (sometimes known as data processors) such as cloud computing providers who provide the IT infrastructure on which our products and systems are built.
Our co-promoters or event partners that organise or provide the specific services at an event (in accordance with their privacy policy).
Third parties who provide goods and services purchased by you (e.g. merchandise) so that they can process and fulfil your orders.
Government agencies or other authorised bodies where permitted or required by law.
Any successor to all or part of our business.
Your Choices & Rights
Your choices
Where you have given us your consent, you can withdraw it by doing the following.
To stop receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.
To opt out of the use of cookies and tracking tools, please see our Cookies Policy To opt out of location tracking and push notifications, you can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings.
To object to personalisation you can change your preferences within your account. If this option is not available you can contact us and we will do it for you
Your rights
You also have rights over how your personal information is used including:
The right to object to our processing of your data.
The right to request that your information be erased or restricted from further use.
The right to request a copy of the information we hold about you.
The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).
The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.
To exercise any of the above rights please contact info@platformliveevents.com with your specific request . Please note that whilst we will carefully assess every request we receive, your rights may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.
Looking After Your Information
We have security measures in place to protect your information. The security measures we use will depend on the type of information collected.
We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. We will securely delete your information when it is no longer required for these purposes, in line with our company policies.
CONTACT US
If you have any questions about the above, or our approach to privacy, we are here to help: info@platformliveevents.com
We are also registered with The Information Commissioner’s Office – ICO, although we encourage you contact us directly and try and let us help you first.
Updated 15th March 2022